WHO WE ARE
Racers - Veterans - Coaches - Adenturers - Friends
At our hearts, we are adventure racers. ​We love racing, the community, and the process of who we become as we live a life challenging ourselves. Our purpose transcends event managment; we enable others to challenge themselves, increase their self-effciacy, and grow.​
Nick Hurff MS, CSCS
My love of the sport remains sharp: I race all over the world in multi-day expedition races, multiple ARWS World Championship appearances, and a recent top 25 finish in the 2025 ARWS World Championship in Canada. These international racing experiences shape my perspective and influence my craft.
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I've serve as a race director, building events trusted by the community and the governing bodies of the sport. I've been honored to be a regional race director for ARWS and USARA for several years. Currently, I serve as the Southeast Regional Coordinator for USARA and assist with working groups.
And as a host of the Adventure Race Training Podcast (ART) and a profesional endurance coach (where I have coached four World Records), I apply a professional, performance-focused lens to every event.
Additionally, my dedication to uncompromising safety and meticulous planning is deeply rooted in my prior service: eight years as a U.S. Army Infantry Officer and Army Ranger, which included special operations in Afghanistan. This background allows me to focus on providing you a well executed, authentically world-class adventure race that is challenging, safe, and unforgettable with racer experience and safety at the forefront of our design.
Jesse Tubb
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I'm retired Soldier, an avid endurance athlete, the father of 2 teenagers and a husband of an amazingly supportive wife. ​
I am passionate about sharing my knowledge and experience from my professional and personal life which led me to creating GRIT Adventures; an adventure race youth development program. I believe there is no better way to invest my time than to teach, mentor and guide children from all walks of life with the aim of helping them become better and more engaged human beings.
I have 18 years of adventure racing experience including Amazon’s 2019 Eco Challenge “The World’s Toughest Race” (currently airing on Amazon Prime), 2 time Adventure Racing World Championship competitor, winner of the 2022 24-hour Adventure Race Solo Championship, and winner of the 2018 USARA (US Adventure Racing Association) National Championship. I’ve participated in everything from 2 hr family adventure races with my children to 11 day expedition length races around the world. I have numerous overall wins racing as a soloist and on teams in adventure racing and many podium finishes in ultramarathons, triathlons and endurance mountain bike races.
I was a level 3 NICA (National Intercollegiate Cycling Association) coach, NASM Certified Personal Trainer, Army Fitness Instructor, Army Master Resiliency Trainer and I have certifications in wilderness first aid, CPR, jungle navigation and travel, swift water rescue, and ropes and ascending.
Over the last 20 years I’ve attended meditation retreats, participated in a 4-day wilderness fast as well as maintained a regular spiritual and self improvement practice. Over the last three decades, I've coached recreation sports, group fitness classes, running and cycling clubs, Special Olympics and private fitness clients. I’ve served as a mentor with groups like Big Brothers/Big Sisters, Vmentor, and OhanaHC for the last 18 years.
