GRIT Adventure Racing
20% Military, Veteran, LEO, First Responder Code: SERVE
WHO WE ARE
Racers - Veterans - Coaches - Adenturers - Friends
At our hearts, we are adventure racers. We love racing, the community, and the process of who we become as we live a life challenging ourselves. Our purpose transcends event managment; we enable others to challenge themselves, increase their self-effciacy, and grow.
Nick Hurff MS, CSCS
My love of the sport remains sharp: I race all over the world in multi-day expedition races, multiple ARWS World Championship appearances, and a recent top 25 finish in the 2025 ARWS World Championship in Canada. These international racing experiences shape my perspective and influence my craft.
I've serve as a race director, building events trusted by the community and the governing bodies of the sport. I've been honored to be a regional race director for ARWS and USARA for several years. Currently, I serve as the Southeast Regional Coordinator for USARA and assist with working groups.
And as a host of the Adventure Race Training Podcast (ART) and a profesional endurance coach (where I have coached four World Records), I apply a professional, performance-focused lens to every event.
Additionally, my dedication to uncompromising safety and meticulous planning is deeply rooted in my prior service: eight years as a U.S. Army Infantry Officer and Army Ranger, which included special operations in Afghanistan. This background allows me to focus on providing you a well executed, authentically world-class adventure race that is challenging, safe, and unforgettable with racer experience and safety at the forefront of our design.
Jesse Tubb
Jesse Tubb served 28 years in the U.S. Army, culminating his career as Assistant Principal Trumpet in “The U.S. Army Band, Pershing’s Own.” He is the founder and creator of GRIT Adventures, an experiential outdoor learning program that utilizes adventure racing as a vehicle for teaching valuable life skills. Through this program, teams and organizations gain a greater understanding of their own capabilities, develop resilience, perseverance, conflict resolution skills, mindfulness, and self-awareness, and learn to work more effectively with others.
Jesse is also the lead curriculum designer and meditation instructor for Complete Focus, a platform that helps students, athletes, and professionals build resilience and mental clarity through meditation, breathwork, and brain training.
He is a certified Life and Engagement Coach, an ACC ICF-certified coach, and a Mental Fitness Coach through the Positive Intelligence program. During his military career, Jesse served as a Master Resiliency Trainer, and he is an endorsed mental fitness coach with the U.S. Adventure Racing Association. He holds a Resilience-Building Leadership Professional-Trainer (RBLP-T) certification, trained with the University of Pennsylvania Resilience Program, and completed the Mindfulness Mentor Training Program through Cloud Sangha with Tara Brach and Jack Kornfield. As a member of the advisory board for TAPS (Tragedy Assistance Program for Survivors), he provides workshops on developing emotional and mental resilience for the families of fallen service members.
Over the past 17 years, Jesse has competed in endurance sports around the world. His accomplishments include competing in the 2019 Eco-Challenge, an 11-day expedition race in Fiji filmed for Amazon Prime, winning both the 2018 U.S. Adventure Racing National Championship and the 2022 24-Hour Adventure Racing National Solo Championship, and earning numerous podium finishes in ultramarathons and triathlons.
